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And the third will arrive at the end of the month, encompassing the traditional Black Friday shopping day (November 26). The second event begins November 10 and continues in-store November 12.
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The first event will take place on November 3 and will continue in stores starting on November 5. Walmart says it will again spread out its Black Friday shopping days across three separate events in November this year, with deals that start online before they arrive in the stores. However, consumers are still being warned of potential merchandise shortages this year - including with toys, which are expected to be scarcer and more expensive, as well as consumer tech, due to the global chip shortages which have been hitting everything from iPhones to Xbox consoles to cars and more. With containers piling up outside ports, Walmart was already among the big retailers that booked their own private cargo ships to keep goods flowing. The new addition is a timely one, as many consumers are likely worried about how supply chain disruptions due to COVID may impact their holiday shopping plans.
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Before, the subscription service was primarily competing with Amazon Prime on free delivery with a few other perks, like discounted gas prices, the ability to use Scan & Go inside stores for faster checkouts and, more recently, savings on prescriptions. This is the first time Walmart+ has bundled in some sort of early access to deals for the holiday shopping season. The company announced today it will allow paying Walmart+ subscribers to gain early access to its Black Friday events throughout the month of November, including the ability to shop the deals four hours earlier than the scheduled start times for the three planned events.
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Walmart+, the retailer’s low-cost alternative to Amazon Prime offering free shipping with no minimums, free grocery delivery and other perks, is now adding one more reason to become a subscriber: early access to Black Friday deals.